The new Jargon- Knowledge Revenues rule the roost

The on-going tussle between those ruing over the fading luster of Business “Bottom line” figures and those who are still bullish on markets and tangible assets, have just one coherent point of distinction separating them from one school of thought. While the latter seems more bent towards playing the “Wait and Watch” game, the former seems more firmed up on rising up and picking one main asset that will help business centers and corporates emerge stronger in this current scenario.

And that one, Hall-of-fame asset stands to be nothing else but Knowledge. If someone feels that Knowledge is nothing more than metal coin in a company’s treasury, then these are misconceptions galore.

If I consider the world stage today, a lot of cross-Industry firms have started moving towards A strategy build-up based on “Knowledge Economy”. For a domain that was primarily resting with Medium-tech manufacturing and services, financial services, health and education and other tertiary services, Knowledge is now being sold and marketed by almost all firm s spanning all Industries. Doesn’t this eradicate all Sector barriers and open up revenue grounds?

Yes it surely does, but only if a company gets smart enough to leverage the benefits in its own domain. Consider this, UK has reported a 10-year dominance till 2005 by the knowledge driven sectors like Legal and compliance, education, etc. In this period, they hired more people and enjoyed synergy of operations based on the diversity of their employee skill-set.

What this model stresses is that today technology can help you decide what Industry advantages you can lever in your business if you have the right grip over your Knowledge potential. This potential can fructify into potential business opportunities if you feel that your work force can learn to extract value out of Ideas, any significant R&D, Intellectual property of self-created design, product, expertise and software. Now comes the main point- How do you earn out if it?

The idea behind knowledge extraction out of unlikely elements and processes is to trade them with corporates and countries. That’s how one will walk towards “Conglomerate growth”.

If this starts happening in a big way, we most certainly will start catching the essential signals of premiership and unanticipated revenue proceeds.