New era Internet Marketing

Internet Marketing

  Internet marketing is the new era tool which works as a mediator between consumer and marketer to get exactly what they want. The Internet powered the marketing profession with many unique benefits, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses make them exclusive from other marketing techniques.

 
As per Kelsey group survey

70% of Americans consult the web before making local buying decisions*

36% of search engine queries now request local results

 
Today all leading search engines portals, Google,  AOL , Yahoo and MSN  assist consumers for searching products and services across every industry.  Over the last few years there has been a major shift in the number of local customers consulting the internet before making a purchase.  Local online marketing is proven to be one of the best ways to reach your customers and drive traffic to your business.

 
Currently I am working on a project assigned to ebusinessware which merges proven and effective internet marketing solutions into one integrated console. System enrich with following unique features.

• Create and manage online email campaign: System allow non-technical user to create and manage email campaign using advanced HTML editor tool. System also gives flexibility to create dynamic message which get generated on the basis of predefined rules at scheduled time interval. e.g User can create rule all clients belonged from New york city will get red color font html.
• Bulk email sender: Robust window service powered the system by sending email’s at the rate of 6000 per minute.
• Email campaign performance evaluation: System generates track reports of each email campaign including attributes Open, Sent, Soft bounce, Hard bounce, clicked rate etc, which assist higher management to evaluate the success of campaign and can altered campaign to make it more effective for future.
• Triggers: Keep track of products in which user shows his interest by making click, On the basis of this information system can automatically intimate the client in near future about the interested product offers.
• Google Adwords: Advertiser can create their add by choosing a keyword, When people search on Google using that keyword, ad may appear next to the search results. In short now consumer will searched for producer instead of producer will search for consumer.