Mar 30 2009

Three Mistakes made by startup organizations

70% of US Business market is Small & Mid Size firms, more than 50 new firms open daily. But only 1 out of millions makes his way to Fortune 500.

Most of these companies take morethan five years to even reach 1 million revenue mark. Today we will discuss the three major mistakes they make  in the start of their Journey.

Ignorance  on the web image: Web has grown too fast and not a part of everyone’s life, Most of the start-ups websites look more like their CEO’s website rather than corporate image of the organization.

Keeping it simple & clean is the key on web, no one has enough time to read though your whole site,” One minute Rule” says  if you cant’ explain a visitor in 1 min he might go away.

Most of startup refuse to spend money on SEO/SEM unknowing the fact sales on web is growing at a pace of 300%  every year.

Building a social Network image. It is observed most of the executives check companies profile on Facebook, Linkedin or Myspace before going ahead and starting business with a new firm.

Spreading the word, it makes a big impact on a sales meting if the prospect already heard about you form someone.  It’s well proven word of mouth marketing is the most effective way to market.

We will discuss about the other two mistakes in my next blog.

1 Comments on this post

  1. Sandeep Arora said:

    ::Spreading the word ::
    This is a well known marketing secret of the world. Every businessperson knows how important word of mouth is. Yet almost no one truly understands how to build their business using this.

    May 4th, 2009 at 6:51 am

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