This post is from advertising leader Lester Wunderman, from his book Being Direct: Making Advertising Pay. (New York: Random House, Inc., 1996).
Since my early career, I’ve learned to believe in the value of test marketing and evaluation of the marketplace. My teams follow a direct marketing plan in accordance with the ideas [...]
I’m going to draw your attention to Time Machine. This simple innovation is exactly how Apple Computer beat the bigs. It’s how a group of guys and girls from simple beginnings got to become that American fable of building a better mousetrap, founding a company in the “garage” and going on to superstardom and independent wealth.
In the latest release of CreditDimension we have enhanced our hierarchy management capabilities. Upgraded version of hierarchy module has a new web based visual interface with collapsible control for rendering hierarchy trees; drag and drop functionality for linking entities to an appropriate parent group or moving entities from one group to other.
To map an [...]